TOY INDUSTRIES EUROPE
'#Play shapes' campaign
Design of media-campaign featuring EU personalities talking about their favourite toys and games when they were kids.
TIE was founded in 1991 to represent the interests of its members to EU policymakers in Brussels and further afield. The associations' main focus is ensuring that toys are safe for children, but it also works on issues including responsible communications, ethical manufacturing, environmental sustainability, intellectual property rights and trade and promote the value of play and the importance of toys in helping children develop and grow.