Design of the 'Importance of Play' site
General design and creation of custom illustrations for TIE's Importance of Play website. An advocacy tool for a play-friendly environment in the EU.
The Importance of Play website is a project for Toy Industries of Europe (TIE).
TIE was founded in 1991 to represent the interests of its members to EU policymakers in Brussels and further afield. The associations' main focus is ensuring that toys are safe for children, but it also works on issues including responsible communications, ethical manufacturing, environmental sustainability, intellectual property rights and trade and promote the value of play and the importance of toys in helping children develop and grow.